What is OEM Telematics? A Complete Guide

Fleet management
September 25, 2024
Author
Oded Ran

Oded Ran

Oded Ran, CEO and Co-Founder of Clue since 2019, expertly integrates AI and data tools to revolutionize construction equipment management and maintenance, positioning Clue as a premier software choice in the construction industry.

Table of Content

It is unsurprising to any contractor when we say OEM Telematics plays a crucial role in construction fleet management.

Considered one of the most critical asset-tracking techniques, OEM telematics helps contractors easily manage and maintain their fleets.

For fleet operators it is essential to understand what OEM telematics is and how it can help optimize the operations of their fleets.

This is why we are bringing you everything you need about OEM telematics. Keep reading.

What is OEM Telematics?

OEM Telematics refers to telematics systems provided by the original equipment manufacturers, such as OEM Telematics Freightliner or Caterpillar OEM Telematics.

This system is embedded into fleets during production and directly connects to the manufacturer's data services.

Unlike aftermarket telematics solutions, OEM embedded telematics fully integrates with the vehicle’s onboard systems.

This allows project managers to get real-time performance, location, diagnostics data, and more on the operators.

The rise of automotive OEM telematics solutions has enabled fleet managers to get a direct line to the real-time data on their fleets at all times.

This helps them make more informed decisions about vehicle operation, maintenance, and driver performance.

In addition to automotive OEM telematics, other industries like construction and heavy machinery benefit from these systems. 

According to Berg Insights, almost 82.7% of vehicles manufactured in 2024 come equipped with OEM Telematics.

How Does OEM Telematics Work?

The main principle of OEM telematics solutions is to transmit fleet data to a centralized platform.

This helps the fleet managers access real-time data in one centralized location.

Now, the question arises: how does this system work?

Hardware Integration

An OEM telematics provider installs a specialized system that connects to its engine control unit, GPS, and other sensors in the fleet.

This hardware is primarily pre-installed in vehicles by the manufacturers during assembly.

It can help us ensure that the system perfectly fits the vehicle's functions.

Data Collection

The vehicle's sensors collect data on a variety of points, these can include:

  • Engine health
  • Fuel consumption
  • Speed
  • Location
  • Drivers' behaviors.

In telematics OEM systems, this data is transmitted continuously or at set intervals depending on the type of telematics solution used.

Data Transmission

The data collected through OEM telematics is transmitted to the cloud-based servers using cellular and satellite networks.

Using cellular networks allows for real-time updates, which fleet managers can use to make informed decisions regarding fleet management.

Data Analytics

Reaching the server, the data is analyzed using specialized software. Fleet managers can use web portals or apps provided by the OEM telematics solution companies to get a live look at their fleets. 

This gives fleet managers a detailed view of each vehicle’s health, driver behavior, and operational efficiency.

Infographic showing why preventative maintenance important

How Can Operators Get Data from OEM Telematics?

Gaining data from OEM telematics solutions is easier because the platform is easily navigable and ready to present data collected by the vehicles. 

International OEM telematics solutions providers are more geared toward developing API-based solutions integrating information from different vehicle brands into a single unit. 

Access to this data can be gained in several ways:

  • Web-Based Platforms - It is a fact that most of the OEM telematics service providers provide the fleet managers with a web interface through which they can log on to view real-time equipment and operational data, graphs, performance, and diagnostic reports, etc. These programs are user-friendly and adaptable, which enables the managers to pay attention to certain specifics of their operation.
  • Mobile Apps - Some automotive OEM telematics providers also provide mobile applications, which can benefit fleet managers who wish to monitor their vehicles while on the road. The following is a list of features, such as push notifications that can be used for alerts; using the apps, managers can deal with odd occurrences like breakdowns or reckless driving.
  • API Integrations - The OEM telematics solutions providers may allow API access for other operators with much more demands. This offers the OEM system the opportunity to feed the data collected into third-party fleet management platforms, which provides a better strategy for operations, and there is no need for changing between platforms.

What are Some Advantages of OEM Telematics?

With the integration of OEM telematics, the following advantages are possible for fleet operators. 

Here are some of the most significant advantages:

Infographic showing Advantages of OEM telematics

Enhanced Safety

OEM telematics services reveal information regarding the behavior of the drivers.

This helps fleet managers counter such reckless practices as frequent and severe braking, acceleration, and speeding. 

Using this data, the fleet managers can take the following corrective actions the driver being trained on safe driving practices. 

This results in safer roads without so many accidents, cutting liability costs. 

Preventive Maintenance

With OEM telematics it is possible to track essential parts of a vehicle, including the engine, brake system, and transmission system. 

This makes it easier to tend to the equipment if it requires maintenance.

If there is a potential problem, an alert will be given to the fleet manager, who will schedule a maintenance check before the failure occurs. 

This means that by paying attention to maintenance, most fleets can easily overcome many problems that could lead to extensive repairs. 

Real-Time Data

The amount of fuel a vehicle consumes, its location, and the engine's status can be easily viewed in real-time using OEM telematics.

This helps a fleet manager make the right decisions at the right time. 

For instance, when a vehicle is immobile, the system can alert the fleet manager on the status and direct other vehicles in the vicinity to avoid such a car. 

Personalized Driver Experience

Some OEM telematics Freightliner and similar systems provide tools that give the driver feedback or recommendations. 

For instance, drivers can be advised on how to make fuel-efficient measurements by changing their behavior behind the wheel. 

It also enhances the driver’s experience for safer and more comfortable driving and achieves the fleet’s optimum fuel and maintenance efficiency. 

Fuel Management

OEM telematics services enable fleet manager to track the fuel consumption of their fleets. 

With correct fuel consumption  information fleets can detect areas of specificity like unnecessary idling time and poor driving habits. 

With this information, the fleets can then devise ways and means of cutting down their fuel usage, a factor which makes them end up swimming in losses. 

Fleet Longevity

The insights provided by OEM telematic solutions allow fleet managers to extend the lifespan of their vehicles. 

Regular equipment maintenance based on real-time data ensures that vehicles are in optimal condition.

Meanwhile, improved driving behavior reduces the stress on crucial vehicle components.

Fleet Management

Automotive OEM telematics systems can help fleet managers easily monitor and manage their fleet operations from a single pane of glass, such as construction equipment management software

This includes tracking the performance of individual vehicles, monitoring driver behavior, and analyzing key metrics such as fuel usage and maintenance costs. 

These insights help fleet managers make informed decisions, ultimately improving the efficiency of their operations.

What are the Challenges of OEM Telematics?

While OEM telematics offers numerous benefits, there are also some challenges that fleet managers should be aware of:

Mixed Fleets

It is common for fleet operators to manage mixed fleets. This can consist of vehicles from different manufacturers.

This can create difficulties when using OEM telematics solutions since each OEM telematics system has its platform for collecting and displaying data.

Fleet managers may need multiple platforms to monitor their fleet, which can be tiring and time-consuming.

One potential solution is to use a third-party platform to integrate data from different OEM telematics providers.

One Size Fits All Approach

OEM telematics are designed to meet the needs of a broad range of users, this can limit its flexibility.

While these systems offer valuable features, some fleet managers may find that they don’t fit their needs.

In such cases, operators may need other OEM-embedded telematics with aftermarket solutions to get the required features.

Data Security Issues

OEM telematics solutions come with potential data security risks. 

The collection and transmission of fleet data can make fleets vulnerable to attacks if proper security measures are not taken.

Fleet managers should work closely with their OEM telematics provider to ensure that data is encrypted and that strong authentication protocols are in place.

Why Choose an OEM Telematics System?

OEM telematics has proven fruitful for project manager, giving them a real-time view of their fleets.

If you are looking for a fleet tracking solution, here are a few reasons why you should consider OEM telematics.

Integrations

OEM telematics integrates directly with the vehicle's onboard systems, providing more reliable and accurate data. 

Unlike other solutions, it taps into critical components like ECU and fuel systems.

This allows for detailed data collection on performance, maintenance, and driver behavior.

For example, OEM telematics freightliner offers deep insights into diagnostics, making predictive maintenance easier and helping to prevent costly breakdowns.

Reliability

OEM telematic solutions provide comprehensive data as compared to other systems.

Beyond tracking, OEM offers insights into engine health, vehicle diagnostics, and driving patterns.

This data allows for better decision-making. These decisions can include:

  • Optimizing fuel efficiency
  • Enhancing safety
  • Scheduling maintenance proactively rather than reactively.

Single Pane of Glass Solutions

Accurate, real-time data is crucial for managing fleets effectively. OEM systems allow managers to access data in one unified area.

OEM telematics services provide reliable information that helps fleet managers make informed decisions about fuel use, driver performance, and vehicle upkeep. 

Preventive maintenance reduces downtime and repair costs.

This enhanced data accuracy leads to better forecasting for operational expenses and budgets.

Clue provides its users with a unified single-pane of glass solution, allowing them to manage and access real-time data on fleets in a singular system.

Compatibility and Support

OEM telematics come with direct manufacturer support. This makes troubleshooting and updates smoother. 

Manufacturers can offer tailored assistance and ensure the telematics remain compatible with the latest software updates since the system is built into the vehicle. 

This ensures fleets stay up-to-date with new features and technologies, keeping operations running smoothly.

Infographic showing why is preventive construction maintenance important

How to Integrate Clue’s OEM Telematics? 

Integrating OEM telematics into your fleet through Clue is an efficient way to centralize data from various manufacturers.

This makes it easier to manage mixed fleets. 

Here’s a step-by-step guide to the integration process:

Obtain API Credentials from OEMs

The first step is to gather the API credentials for each OEM telematics system you plan to integrate, such as Caterpillar (VisionLink), John Deere (JDLink), Komatsu (Komtrax), and Volvo CareTrack. 

These credentials allow Clue to authenticate with the OEM servers, enabling secure access to data streams from the equipment.

Connect API to Clue's Construction Equipment Software

Once the API credentials are obtained, Clue integrates these specific APIs into its platform.

The good news is that Clue has already implemented many OEM, API integrations, following telematics standards like AEMP 2.0, ensuring that data from various systems is compatible and seamlessly connected.

Data Synchronization and Mapping

In this phase, Clue maps the incoming data from the OEM telematics systems to its data structure. 

The platform aligns parameters such as equipment and asset tracking, fuel levels, engine hours, fault codes, and maintenance alerts. 

Data consistency is maintained, allowing for manual adjustments to ensure accuracy between the OEM systems and Clue’s construction equipment software.

Display and Automation of Insights

Once the data is integrated and mapped, Clue’s Software processes it using its rules engine to generate actionable insights. 

Fleet managers can monitor equipment health and performance in real-time through Clue’s dashboards.

This displays crucial information such as fault codes, maintenance alerts, and usage statistics.

Support for Additional OEMs and Maintenance Systems

Clue continuously expands support for additional OEM telematics systems, including Hitachi, Hyundai, and Vermeer, making it easier for operators to manage mixed fleets. 

Maintenance features, such as scheduling periodic services (e.g., oil changes and filter replacements), are integrated into Clue’s system. 

This allows fleet managers to track and automate routine upkeep based on real-time telematics data.

Let’s Summarize

OEM telematics systems offer fleet operators a powerful tool for managing their vehicles.

This helps in improving the efficiency of operations and reducing costs.

Using real-time data on vehicle health, locations, and driver behavior, OEM telematics solutions can help fleet managers make informed decisions.

This leads to better outcomes and successful projects.

However, challenges such as managing mixed fleets and addressing data security concerns must be considered.

Even though the system comes with challenges, it offers various benefits that outweigh them. 

Equipment management software can help you integrate OEM solutions better and get the best out of the solutions.

FAQs

What is OEM telematics?

OEM telematics refers to the integrated systems installed by the Original Equipment Manufacturer in vehicles or equipment. These systems collect, transmit, and analyze data related to the vehicle's performance. This data also includes data on location and condition, providing valuable insights for fleet management and maintenance.

What is telematics software?

Telematics software is a platform that processes and analyzes the data collected from telematics devices. It provides tools for monitoring and managing various aspects of the vehicle or equipment. These aspects include location tracking, diagnostics, and performance metrics. This software helps users make informed decisions and optimize operations.

What data is available from OEM Telematics?

OEM telematics systems provide a wide range of data, including but not limited to:

  • Vehicle location and GPS tracking
  • Engine performance and diagnostics
  • Fuel consumption and efficiency
  • Maintenance needs and alerts
  • Driver behavior and habits
  • Usage statistics and operational data

How does OEM Telematics collect data?

OEM telematics systems collect data through sensors and electronic control units (ECUs) integrated into vehicles or equipment. These sensors monitor various parameters and send the data to the telematics system via wireless communication technologies. The data is then transmitted to a central server or cloud-based platform for analysis and reporting.

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